What a Working GTM System Actually Produces.
Real metrics. Verified outcomes. All clients anonymised by industry and geography to protect proprietary strategies.
Cold email open rate.
Outbound campaign. 90 days.
Monthly organic sessions.
SEO from zero. 6 months.
Website conversion rate.
Up from 0.4%. Same ad spend.
// ALL METRICS ORIGINATE FROM LIVE CLIENT ENGAGEMENTS
THE PROBLEM:Eleven weeks of zero pipeline. Two failed cold email attempts. Open rates under 8%. No replies from UK buyers.
GTM Diagnostics & Rebuild
ICP redefined to logistics and retail companies actively hiring developers. Dedicated sending domain. Signal-led three-step sequence. No pitch in email one.
“The capability was always there. The system wasn't.”
— FOUNDER & CEO, ANONYMISED CASE STUDY
Performance Metrics
System Visualization
THE PROBLEM:Zero organic presence. Competitors with weaker delivery ranking on page one. ICP searching for Microsoft licensing help — company nowhere to be found.
THE PROBLEM:900 LinkedIn connections. Zero content history. Profile read like a resume. Three enterprise pilots stalling at decision-maker level during evaluation.
THE PROBLEM:0.4% website conversion rate on Google Ads traffic. Homepage said "end-to-end IT solutions." Bounce rate 74%. Every click wasted.
THE PROBLEM:Strong product. Zero US presence. Website built for services, not SaaS. Two US trips per year closing one deal each. No organic, no outbound, no LinkedIn.
THE PROBLEM:800 dormant CRM contacts. Seven months of newsletters at 4% open rate. No replies. No pipeline. Founder concluded the list was dead.
The Pattern Across Every Engagement.
Three fundamental truths we've observed across all go-to-market systems.
Every one started with a diagnostic, not a deliverable.
No engagement began with ZI deciding what to build. Every one began with a GTM Intel Audit that identified exactly where the problem was. The service followed the diagnosis.
None of the problems were about effort.
Every client had tried something before. The outbound client had sent cold email. The SEO client had a website. The LinkedIn client had a profile. Effort wasn't the gap. System and infrastructure were.
The results compound after the engagement.
The content built in month one keeps ranking. The LinkedIn audience keeps growing. The website keeps converting. The systems don't stop when the engagement does.
Your Business. What Would the Numbers Look Like?
Let's diagnose your current setup and identify the exact bottlenecks holding back your pipeline.
Book a Free GTM Strategy Call
A 30-minute diagnostic session. No sales decks, no fluff. Just a direct review of your current pipeline and an honest assessment of which systems you need.
Run Your Free GTM Audit First
Identify exactly where your go-to-market engine is leaking. We'll run an audit on your website conversion, outbound deliverability, and organic visibility before you spend a single rupee.
// NO COMMITMENT. NO HIGH-PRESSURE PITCH DECKS. JUST DIAGNOSTIC DATA.
Or reach out directly via email: shrey@zeusinfinity.in