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Copywriting
7 min read| June 21, 2026

How to Write a LinkedIn DM Sequence That Converts New Connections

Step-by-step direct message templates to transition new connections into conversational opportunities naturally.

Never pitch in the first message. The goal is starting a conversation, not forcing a calendar booking.

1. The Soft Welcome

Thank them for connecting and reference a shared interest or their recent activity without pitching.

2. The Asset Share

Offer a helpful resource. E.g., "Hey [name], put together a guide on AWS delivery setup. Happy to drop it over if you're working on outbound this quarter."

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