Only a small percentage of site traffic is ready to book a strategy call immediately. Capture the rest with zero-friction educational offers.
1. Defining Intent Paths
The high-intent path: "Book a Free Strategy Call." The low-intent path: "Run the Free GTM Intel Audit." Make sure the low-intent option does not require form fields initially.
2. Visual Hierarchy and Placements
Use filled orange buttons for high-intent primary actions. Use outlined white buttons for low-intent secondary actions.
Compounding GTM Infrastructure
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